New century brewing rhonda kallman wikipedia biography

She took time to research and customize the presentation, network with the audience, and had excellent messages to deliver. AC Does it use enzymes to break down starches, or is it a reduction in malted barley? Kallman was the first woman to make a name for herself in the US beer industry; through that achievement, she actively supports the recruitment and promotion of women in the beer business.

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RK It's not an independent niche. We had mutual respect and admiration for each other, and when I left Boston Beer Company after 16 years, he called me and said "I'll make a beer, you start a company. Leave a Reply Cancel reply. Samantha Harris. AC What has your experience at Boston Beer taught you for your new business? Rhonda built the most admired sales organization in the industry.

In , Kallman launched Boston Harbor Distillery to focus on her first love, whiskey. I think it's probably the first independent company to launch a light beer. Cancel Continue. RK We will do an aggressive guerilla marketing approach. RK New Century is totally different. This site uses Akismet to reduce spam.

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AC What is your reaction to the announcement that Boston Beer is test marketing a light beer? And doing it better this time. She received the coveted "Maverick Award" for being a leader and innovator in her field, in addition to the Draft Magazine "Top Ten Innovator" award. AC The initial marketing of Sam Adams and Edison seem to have some similarities in approach, such as the use of historical figures.

So we started talking about what kind of beer we would want to make and what the color would be, and we really developed it together. So Edison was born. Is Edison an attempt at a new category? He made the very first light beer over thirty years ago. RK It's an above premium light beer, a segment that is clearly dominated by giants.

Look at that Belgian brewery, Anheuser-Busch, going after Dogfishhead for putting Chicory on their label. I keep building on my experiences versus being able to go out and use them again, only differently. AC What is Edison's pricing and target market? When I left Boston Beer, it was January 3, , the whole millennium thing was going on, and I found myself out of a job.

It's just not done. I'd like you to make a light beer. AC Is this an attempt at a new niche? RK I think it has been in the works for a while.